Why I design
Design Entrepeneur

“I enjoy both the strategic planning side of design and the hands-on execution.”

Stephanie Gysler
Designer
Bad Design sells, but good design wins the longterm race
Each of us work for meaning and purpose, find the right problems to solve. Design might not be needed in all domains or industries, but when it comes to human-tools, products, and requirements for accessibility, start with a design strategy to help keep the humans at the center, improving consistency, loyalty, and emotional engagement.